Design & Usability

Design is more than graphics. A website build on good design principles is advantageous for your business because:

It assists with the promotion, advertising and marketing of your business
It builds your credibility as a business
It strengthens customer relations by making your business readily accessible using the persuasive power of your online presence
It meets the needs of your customers and responds to the demands of modern trends
It drives your targeted market and increases their level of awareness about the products or services that your business offers.

Our qualified consultants are able to assess the design and usability of your website and offer solutions to improve your customers online experience and therefore enhance your business's online presence.

What is design and usability?

Wikipedia's definition:

Usability is a term used to denote the ease with which people can employ a particular tool or other human-made object in order to achieve a particular goal. Usability can also refer to the methods of measuring usability and the study of the principles behind an object's perceived efficiency or elegance.

In human-computer interaction and computer science, usability usually refers to the elegance and clarity with which the interaction with a computer program or a web site is designed.

In simple terms, a website which has good design and usability:

Is attractive to the eye (has a modern, fresh, non-cluttered design)
Is easy to navigate
Acts as you would expect (i.e. an underlined word denotes a link)
Has content positioned where you would expect to find it (i.e. login boxes, menus etc)

In applying detailed attention to all of these factors, our consultations assist to make your website not only attractive to the eye, but more importantly, to create an excellent experience for your website visitors.

And this is turn means that your visitors will not only return to your site, they will also mention it to others and a lot can be gained from word of mouth and referrals in a competitive market!