Social Media

Making it Work for Your Business

Social Media is a powerful way to engage with your audience and to convert fresh leads into brand new customers.  Add value to your website with Social Media using:

Social Media Profiles

Ensure your web visitors can easily find you on facebook, twitter and any other social media mediums you use.  At the very least, you should have your social media profiles added to your website with external links to your social media pages.

Facebook

Keep your website updated with regular fresh content by having your Facebook Wall added to your website.

Every time you post an update on your Facebook wall, the information will auto-magically feed through to your website, saving you time in duplicating your updates.

The Facebook Wall feature also displays the profille photos of people who are already following you and it allows new and potential customers to 'like' your business.

This is a great way to build your Facebook following!

 

You Tube

Video clips are the way of the future.  More and more, businesses are uploading videos to their website to promote their products and services, offer demos and to provide training clips.  According to Search Engine Watch, video landing pages generate 4-7 times higher engagement and response rate than pages with images and text alone.

Twitter

Sending messages out on twitter, is the equivalent to sending a text message to lots of people at the same time.  Twitter provides businesses with a fantastic opportunity to communicate messages to a wide audience very quickly.

Linked In

Social Media for Professional Networks.  If your colleagues, customers & potential clients are professionals, chances are they may be more likely to be found on Linked In rather than on other Social Media platforms.  If this is the case, sign up to Linked in, both personally and for your business.  Linked In also provides you with the opportunity to search engine optimise your profile, meaning that you can be found in searches for your type of business or industry.

Blogs

Everyone wants 1st place in Google and the best way to get there is to continually work on building your website content, demonstrating that you an an expert in your field of expertise.  Having a blog added to your website is a fantastic, simple way of ensuring you keep your website up to date with information that will help educate your client base and improve your search engine rankings.

Google's new +1 button allows signed-in users to recommend websites and ads directly from Google search results pages by clicking the +1 button.  The recommendation will then be seen by all of their signed-in contacts the next time they search for products and services like  yours.

Essentially, it's an online referral system - people trust recommendations from their friends and family more than any other source on the Web and the +1 button is like  a five-star rating for your featured product or service.  Personal recommendations make your ads more effective and can influence potential customers to become real customers.

Start with a Social Media Strategy 

When it comes to Social Media, it is important to start with a strategy.  It is not simply a case of signing up to a social media platform and sending out a whole range of promotions to your followers - in fact, this has proven to be detrimental.  So where to start?  The best way to start using Social Media is to start with a strategy - decide which Social Media platforms you will use (your decision should be based on where your existing and potential customers are) and decide what types of messages the various platforms will broadcast.  

Make your Website Social Media Savvy Today!  For more information, contact the Webz team.